Campaign launches
Product launches, seasonal promotions, and new offer go-lives. We build and run paid search and social campaigns, set up tracking, and optimise against lead or sales targets from day one.
Management Services: Digital Marketing
Performance Marketing
Digital marketing that is measured against outcomes, not activity. If you have clear acquisition targets and need campaigns that are built, run, and optimised to hit them, this is the service.
What we manage
The channels and campaigns we run for you.
Performance marketing is not one channel. It is the full paid acquisition stack, managed against targets. Here is what a typical engagement covers.
Always-on SEM
Ongoing Google Search and Shopping managed against CPA or ROAS targets, including keyword strategy, bid management, ad copy testing, and landing page alignment. Not a set-and-forget campaign.
Google Display, Video & Performance Max
Display, YouTube, Performance Max, and Demand Gen, used strategically for remarketing, prospecting, and full-funnel reach with structured inputs and honest reporting on what converts.
Paid social and Meta
Facebook, Instagram, and Click-to-WhatsApp campaigns for B2C and B2B audiences. Targeting, creative briefing, pixel setup, and conversion tracking in place before spend begins.
LinkedIn B2B acquisition
Campaigns targeting job title, company size, industry, or seniority, for businesses where the buyer is reachable in a professional context, with cost per lead tracked from click to conversion.
Tracking, attribution & reporting
GA4, Google Tag Manager, conversion tracking across every paid channel, and monthly performance reports with honest commentary, so you see what is actually driving pipeline, not what platforms claim.
What we do
What a performance marketing engagement covers
Four components: search, Google's wider ecosystem, multi-channel paid, and the measurement framework that makes all of it accountable.
Search
Search Engine Marketing (SEM)
Paid search campaigns, primarily Google Search and Google Shopping, that put your business in front of people actively searching for what you offer. SEM is the highest-intent paid channel available.
- Keyword research and competitive landscape analysis
- Campaign architecture and ad group structure
- Ad copy development and testing
- Bid strategy and budget allocation
- Landing page alignment
- Ongoing optimisation: weekly and monthly analysis
Display & Video
Google Ads: Beyond Search
Google's wider advertising ecosystem, Display, YouTube, Performance Max, and Demand Gen, used strategically to reach audiences at different stages of the buying journey.
- Display campaign strategy and creative direction
- YouTube pre-roll and in-stream campaigns
- Performance Max setup and management
- Remarketing with segmented messaging
Paid Social
Multi-Channel Lead Generation
For businesses where Google search alone does not cover the full acquisition opportunity, we build and manage campaigns across Meta, LinkedIn, and Click-to-WhatsApp integrated with WhatsApp & Conversational AI where applicable.
- Meta Ads: Facebook and Instagram targeting
- LinkedIn Ads: B2B by job title, company, industry
- Click-to-WhatsApp Meta campaigns
- Audience research, creative briefing, and cross-channel reporting
Measurement
Tracking, Attribution, and Reporting
No performance marketing programme is more reliable than the measurement underneath it. Before any campaigns go live, we establish a framework that tells you what is actually driving conversions.
- Google Analytics 4 audit and configuration
- Google Tag Manager implementation
- Conversion tracking across all paid channels
- Monthly performance reports with honest commentary
Who this is for
Who gets the most out of performance marketing
These are the situations where clients most often start when paid acquisition needs to run properly, report honestly, and hit a number that matters.
Companies with an internal team
Your team has the marketing capability, but not the bandwidth to build, run, and optimise paid campaigns on top of everything else. We take on performance marketing as a managed programme so they can focus on the work they were hired for.
Businesses entering a new market
You have the product and the ambition. We build and manage the paid acquisition side of the launch: search, social, tracking, and local channel strategy, with clear milestones and one point of accountability.
Organisations managing multiple agencies
Creative here, media there, web somewhere else. We act as the central performance lead, campaigns, budgets, tracking, and reporting aligned to one set of acquisition targets and one timeline.
Teams with a hard deadline
A board presentation, a trade show, a product launch date that cannot move. When missing the deadline is not an option, you need campaigns built, tracked, and optimised against a target with someone whose only job is to make sure they deliver.
Not sure if you are the right fit? Talk to us. We will tell you honestly if another service is a better starting point.
How it works
From first conversation to optimised campaigns. Five stages, one accountable team.
Every engagement follows the same structure, adapted to your targets and timeline. You always know where spend is going and what it is producing.
- 01
Stage 01
Audit and goal-setting
We review your digital presence, existing campaign data, analytics setup, and competitive landscape. CPA, ROAS, and lead volume targets are agreed before any spend begins.
- 02
Stage 02
Strategy and channel plan
A written plan covering channel selection, audience approach, budget allocation, and conversion tracking. You approve it before a single ad goes live.
- 03
Stage 03
Setup, tracking, and launch
Campaign builds, tag implementation, ad copy, creative briefing, and end-to-end QA. Every conversion path is tested before launch. We do not spend on campaigns that are not properly tracked.
- 04
Stage 04
Optimisation cycle
Weekly bid management, copy testing, audience refinement, and negative keyword work. You get a live dashboard and clear visibility, not a status meeting with nothing new to report.
- 05
Stage 05
Review and scale
Monthly written reports with honest commentary on what is working, what is not, and what changes next. Spend, conversions, and cost per acquisition in one place, with a strategy review to align priorities.
Your role
What you hand over, and what you keep
You stay in control of budget, brand, and commercial decisions. We run the campaigns day to day.
We take
What you hand over to us
From kick-off, these responsibilities move to Synapsys. You hand them over once. We carry them through the engagement.
- Acquisition targets and reporting expectations
- Day-to-day campaign management across Google, Meta, and LinkedIn
- Tracking setup, tag management, and conversion path QA
- Piecing together performance data from multiple platforms
- The monthly performance report and honest read on results
You keep
What stays with you
Running your business stays your priority. You approve spend, creative, and offers. We execute and optimise against the targets you set.
- Budget approval and spend decisions
- Creative direction and brand standards
- Offer and pricing decisions
We run and optimise the campaigns. You stay in control of what matters commercially.
Why Synapsys
What makes our approach different
Outcomes, honesty, and commercial discipline, not activity metrics and retainer chasing.
Outcomes, not activity
We build campaigns against commercial targets: cost per acquisition, return on ad spend, qualified lead volume. If a channel is not contributing, we stop spending on it and tell you why.
Honest about limits
Performance marketing is not the solution to every acquisition problem. If your website does not convert or your offer is not competitive, we will tell you before taking your budget.
Integrated with AI transformation
Click-to-WhatsApp Meta campaigns can feed directly into an automated lead qualification flow via WhatsApp & Conversational AI, one of the highest-ROI acquisition set-ups for Malaysian SMEs and mid-market businesses.
Commercial discipline
Synapsys brings a consulting mindset to performance marketing: structured, analytical, and focused on the commercial outcome. We measure success by whether your acquisition targets were hit.
Case studies
Campaigns built for measurable acquisition outcomes
A cross-section of clients across industries, each with different acquisition goals and the same expectation: results you can measure.
Still have questions?
Book a 30-minute conversation. We will explain how we run campaigns, what we need from you, and whether performance marketing is the right fit. No pitch, no commitment.
Book free consultationFAQ
Common questions about performance marketing
Channel strategy, campaign setup, conversion tracking, ongoing optimisation, and monthly reporting against agreed targets such as cost per acquisition, return on ad spend, or qualified lead volume. You approve budgets and creative direction; we build, run, and optimise the campaigns.
There is no fixed minimum, but paid channels need enough spend to generate meaningful data. We recommend a starting budget based on your market, competition, and targets during the audit phase, and we will tell you honestly if the numbers do not work yet.
Search campaigns can produce leads within the first weeks once tracking is in place. Reaching stable CPA or ROAS typically takes two to three months of optimisation, depending on seasonality, offer strength, and how much historical data already exists.
No. Performance marketing is paid acquisition built around measurable outcomes. We do not manage organic social feeds or run awareness campaigns without conversion tracking. If brand building is your priority, we will point you to a better starting point.
Yes. We work inside your Google Ads, Meta, or LinkedIn accounts and need GA4 and Google Tag Manager access for conversion tracking. You retain ownership of every account; we set up, manage, and report from day one.