Marketing Managed Services
For businesses that need a full marketing function but don't want to build one in-house. We handle the strategy, run the campaigns, manage the channels and report on what matters. Serving businesses across Malaysia, Singapore and ANZ.
Not a project. Not a one-off campaign. A proper ongoing partnership.
Which service fits?
Managed services is for when you want Synapsys embedded as your marketing function. Project management is for a defined campaign with a finish line.
This service
You hire Synapsys as your marketing team. We own strategy and execution on a rolling monthly retainer.
Monthly retainer · Dedicated team · Outcomes reporting
Also consider
You hire Synapsys to deliver a specific campaign with a fixed scope, timeline and end date.
Who this is for
This service works best when you need a full marketing function run every month, not a one-off campaign. If you already have a team and only need a defined project delivered, see Marketing Project Management instead.
You don't have in-house marketers, or the few you have are pulled into running the business. You need capacity without building a department.
You need consistent activity month to month, not bursts of work when someone finally has time to brief an agency.
You want one team owning strategy and execution, not five vendors pointing at each other when results dip.
You're committed to marketing properly, but building a full internal team isn't the right move yet.
What we manage
A managed services retainer covers the full marketing operation. You get a dedicated team that plans, creates, distributes, monitors and optimises across all agreed channels.
Monthly marketing calendar, campaign briefs, audience strategy and channel planning. You always know what is being done and why.
Google, Meta and LinkedIn campaigns planned, launched and optimised every month. Media budget stays in your accounts; we manage and optimise. Budget management, audience refinement and weekly performance checks included.
Ad copy, social content, email newsletters, landing page copy and supporting visuals. Consistent brand voice across everything we produce.
Monthly newsletters, lead nurture sequences and re-engagement campaigns. List hygiene, segmentation and performance tracking managed on your behalf.
Organic social scheduling, WhatsApp broadcast campaigns and community management. Content planned monthly, published on schedule.
Monthly report covering leads generated, cost per lead, channel ROAS and recommendations for the next month. No vanity metrics. Only what affects your business.
Suited for
Managed services works best when there is real marketing budget to deploy and a clear commercial goal to work toward. Most clients commit a meaningful monthly marketing budget and a clear commercial goal. We scope the retainer around both.
Growing companies that have outgrown ad hoc marketing but are not yet ready to build an in-house team. Typically 20 to 200 staff.
Consulting, legal, finance and tech firms where the principals are too busy to run marketing but know it needs to happen consistently.
Companies expanding into Southeast Asia that need local market expertise and execution without setting up a local office first.
Companies between marketing hires, or where the previous team left a gap. We hold the function while you find the right permanent hire, or indefinitely.
Not sure if you are the right fit? Talk to us. We will tell you honestly if another service is a better starting point.
How the retainer works
Managed services only work when there is a clear operating model. Here is how we run it every month.
Week 1
30-minute call to align on priorities, upcoming campaigns and any business context we need to know. We take it from there.
Week 2–3
Campaigns live, content published, ads monitored daily. Mid-month check-in message with any flags or early wins.
Week 4
Full report delivered before month end. Leads, cost per lead, channel breakdown and what we are doing differently next month.
Always on
Dedicated WhatsApp group for quick questions. No ticket system, no account manager relay. You talk directly to the people doing the work.
Your role
You stay in control of strategy and brand. We run the operation day to day.
From the first month, these responsibilities move to Synapsys. You hand them over once. We carry them every month.
Running your business stays your priority. You stay in the loop on strategy and approve anything with your brand on it.
Everything else is ours to handle. You get visibility without the operational load.
Why Synapsys
Strategy, creative, paid media, email and reporting in one retainer. No vendor finger-pointing when something underperforms. We own the whole chain.
Local channel mix (WhatsApp, Meta, Google, LinkedIn) with market context for Malaysia, Singapore and ANZ. Not a global playbook applied without adjustment.
Monthly reports tied to leads, cost per lead and next-month actions, not slide decks full of impressions. You see what moved the business, and what we are changing next.
Tell us about your business and current marketing setup. We will tell you whether managed services is the right fit and what a retainer could look like. No pitch, no commitment.
Book free consultation