4.8%
Click-through rate
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Simuserv
Generating High-Intent Leads with Targeted SEM
About the client
Simuserv was established in 2002 to provide high quality simulation consulting services to a range of industries. Since its formation Simuserv has been involved in work ranging from small one-off consulting projects to the technical management of large onsite programmes involving teams of analysts.
The business challenge
Simuserv was looking to generate leads through high-intent keywords for their simulation software. They also aimed to increase awareness and traffic to the landing page. Our main goal was to generate brand exposure and traffic mainly through paid campaigns.
Our solution
We used Google Ads and search engine marketing, grouping keywords by product and brand/competitors across four product ad groups and three brand ad groups. A mix of broad and phrase match captured potential queries while maintaining ad relevancy. The campaign ran for two months, targeting AU and NZ markets.
Implementation
Over twelve weeks we migrated legacy campaigns, A/B tested ad copy, and established weekly performance reviews with the client marketing lead.
Measurable results
Qualified lead volume increased 42% while cost per lead dropped 28%. Sales reported higher close rates on marketing-sourced opportunities.
128K
Impressions
6.1K
Clicks
+42%
Qualified leads