170,000
products and services in the catalog
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METRO France
Scaling a Continuously Growing Product Data Referential
About the client
METRO is a leading distribution brand, the number one player in France and a preferred omnichannel partner for independent restaurateurs and retailers, with more than 9,000 employees. In France, it operates 98 stores plus an e-commerce platform, distributing 170,000 products and services while adding new references to its catalog daily.
The business challenge
A product referential in continuous growth
To support its ambitions for enriching its product catalog, METRO needed to reinforce its digital product referential department with consultants, data analysts, and data managers whose skills matched its growth plans.
Our solution
Building a true staffing partnership
The challenge of the METRO and Synapsys partnership was recruiting consultants who could quickly bring added value to the teams already in place. Over the years, this grew into a genuine partnership built on mutual trust and regular, close communication.
Implementation
Sourcing, upskilling, and adapting to new tools
Synapsys handled sourcing profiles aligned with METRO's requirements, selecting and presenting top candidates. Consultants were then tracked and supported based on the upskilling needs expressed by the client. They adapted to a changing environment and new tools, including PIM systems and databases, to meet GS1 standards, and were trained as needed, notably in Power BI data visualization.
Measurable results
A lasting, trusted partnership
This engagement grew into a multi-year staffing partnership that has continuously supported METRO's product catalog growth, with consultants embedded successfully across its digital product referential teams.
9,000+
METRO employees across the organization