v1.2
delivered solution version
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3DS (Dassault Systèmes)
Industrializing AI-Generated Editorial Content
About the client
3DS (Dassault Systèmes) is a French software publisher that designs 3D, digital twin, and simulation solutions to help companies innovate, design, and transform their industrial products and processes.
3DS's teams called on Synapsys to modernize the editorial content pipeline of its website using artificial intelligence.
The business challenge
Designing a microservices AI architecture on AWS
The Corporate SEO team, responsible for content, needed to automatically generate title tags and meta descriptions for the site's pages and images, in English, while respecting 3DS's specific vocabulary and glossary.
An initial exploratory implementation was completely revisited to establish a robust, industrializable foundation. An international team was set up, pairing an architect and an AI engineer in France with developers based in Malaysia.
The AWS microservices architecture made it possible to design a modular application component that could be easily integrated into the 3DS environment.
Our solution
Building an AI-powered content generation interface
A dedicated interface was developed to let users submit URLs or CSV/XLS files and automatically generate the expected editorial content.
The solution was tested by end users, who were able to customize prompts and help enrich the interface's features.
Implementation
Optimizing prompts, costs, and user experience
A version 1.2 was then delivered, including 3DS-specific language and terminology, a user satisfaction indicator, and optimized token consumption to reduce operating costs.
The dashboard was also enhanced to give better visibility into the user journey.
Measurable results
Application integration and industrializing AI usage
The solution is now fully functional and integrated into 3DS's application environment.
It enables efficient automation of editorial content generation and marks a first step toward wider AI adoption across the publisher's internal processes.
2
countries on the delivery team (France and Malaysia)