+35%
SQL rate
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M Vertica
Driving Quality Leads Through Multi-Channel Google Ads
About the client
M Vertica sells B2B technology solutions and needed marketing to deliver sales-ready conversations.
The business challenge
High click volume but low conversion to qualified opportunities. Attribution across channels was unclear.
Our solution
Synapsys implemented intent-based campaign tiers, offline conversion import, and aligned ad messaging with sales discovery calls.
Implementation
Eight-week rollout with fortnightly optimisation sprints and shared dashboards for marketing and sales.
Measurable results
Sales-qualified lead rate improved 35% with better spend efficiency across search and display.
+22%
Ad spend efficiency