3.2x
Tour bookings
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International School
Building Brand Awareness and Leads for an International School
About the client
An international school in Kuala Lumpur needed to fill enrolment pipelines ahead of the academic year.
The business challenge
Generic creative underperformed with expatriate and local parent segments. Lead follow-up was slow.
Our solution
Synapsys developed segment-specific creative, optimised lead forms, and integrated CRM alerts for admissions staff.
Implementation
Six-week campaign launch aligned to open-day calendar with weekly creative refreshes.
Measurable results
Campus tour bookings increased 3.2x with lower cost per enquiry during peak enrolment period.
-31%
Cost per enquiry